The all new web site for Yash Raj films was launched in October 2006 by Mr. Steve Balmer - the CEO of Microsoft Corporation. The Yash Raj Films web site is one of the first sites in India to offer secured digital download of music for its customers through the Microsoft Digital rights Management Platform implemented by Idealake Information Technologies.
"Audio songs" of YRF catalogue titles starting from 'Dil To Pagal Hai' (1997) uptil the latest releases are now available for download in a digital format as individual tracks, as well as entire album. Of course, this is in addition to the web sales provision of ordering the physical Audio CD & Cassettes online from anywhere in the world.
The site has been developed using the latest cutting edge technology in the Industry and has some of the rich features which enhance users' online shopping experience. The site uses the latest technology in Geo IP tracking to display the online catalogue and a promotion based on the country from where the user comes and also supports multi currency payments.
URL : www.yashrajfilms.com