HDFC Securities Ltd. selected Idealake to revamp its already existing site and make it more feature rich, user friendly and information intensive Finance Portal. With the launch of the new portal HDFC Securities has seen a growth of over 500% in the online traffic and an increase in the number of enquiries by more than 10 times. The portal has helped HDFC Securities in meeting the following objectives- Acquiring new retail investors amongst the non-customers who visit the site Educating and assisting customers to be able to invest easily and smartly Provide timely and quality content The HDFC Securities web site has been developed on Microsoft .NET 2.0 with Microsoft SQL as the backend database and has features and functionalities incorporated which addresses the changing landscape of the online financial services and consumer expectations. The site caters to the needs and requirements of both new and sporadic investors as well as seasoned investors. Intuitive navigation, ease of locating information, easy cross linkages and a good presentation of information with appropriate visuals and images has gone a long way in improving the user experience on the site and making it more user friendly. It equips the investors with a lot of feature rich interactive tools like Portfolio Management System, Alerts, Interactive Market Monitor, Quick Quotes, Heat Map, etc. URL: www.hdfcsec.com

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