Rediff.com partnered with Idealake or implementation of a CRM system capable of providing multiple customer touch points across various media, and seamlessly provide a single point interface to all relevant customer information. Rediff.com required a solution which was extremely flexible for non technical users to configure and a highly scalable system to support Rediff´s operations. Idealake implemented the Talisma 4.0 CRM solution for Rediff to meet their requirements.

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