DRM Application Scenarios in the Media Industry
Secure Internet Movie Download
Motion picture studios and entertainment companies can now offer consumers the ability to securely download and store movies directly to their PCs without the risk of unauthorized peer-to-peer file sharing. By using Digital Rights Management (DRM) solution, the content owner can generate additional revenues from new distribution channels while still controlling the authorized use and distribution of their high-value content.
OPPORTUNITY : A major entertainment company is interested in leveraging its inventory of high-value video assets to create new revenue streams and distribution channels. At the same time, it needs to protect against unauthorized redistribution or "Napsterization" of those assets.
Motion picture studios and entertainment companies can now offer consumers the ability to securely download and store movies directly to their PCs without the risk of unauthorized peer-to-peer file sharing. By using Digital Rights Management (DRM) solution, the content owner can generate additional revenues from new distribution channels while still controlling the authorized use and distribution of their high-value content.
OPPORTUNITY : A major entertainment company is interested in leveraging its inventory of high-value video assets to create new revenue streams and distribution channels. At the same time, it needs to protect against unauthorized redistribution or "Napsterization" of those assets.
Figure 2: Secure Internet Movie Download DRM Application Scenario
Streamed, Real-time IP Broadcast
News, sports and entertainment networks can now offer viewers the option to watch major events in real-time over IP networks, in addition to traditional delivery over cable and satellite TV networks. By using Digital Rights Management (DRM) solution, the broadcaster streams the real-time content via the IP network while still ensuring that the content and usage rights are protected and secure. Additionally, the viewer's experience is enhanced through interactive inquiries, dialogs and informational content.
OPPORTUNITY : Major sports network wishes to supplement its traditional TV broadcast business model with the option for real-time interactive viewing of high profile sports events and newsworthy, time-valued content. However, the ability to impose rights and protect content in real time has been an implementation barrier to this type of innovative business model.
Streamed, Real-time IP Broadcast
News, sports and entertainment networks can now offer viewers the option to watch major events in real-time over IP networks, in addition to traditional delivery over cable and satellite TV networks. By using Digital Rights Management (DRM) solution, the broadcaster streams the real-time content via the IP network while still ensuring that the content and usage rights are protected and secure. Additionally, the viewer's experience is enhanced through interactive inquiries, dialogs and informational content.
OPPORTUNITY : Major sports network wishes to supplement its traditional TV broadcast business model with the option for real-time interactive viewing of high profile sports events and newsworthy, time-valued content. However, the ability to impose rights and protect content in real time has been an implementation barrier to this type of innovative business model.
Figure 3: Streamed, Real-time IP Broadcast DRM Application Scenario
Datacasting for Video on Demand
New business ventures are now possible for entrepreneurs wishing to distribute entertainment independent from cable and satellite service providers. Using extra bandwidth from regional digitalTV broadcasters and Digital Rights Management (DRM) solution, the venture can datacast or "push" video content to a subscriber's set-top-box (STB) safely and securely without building a costly network infrastructure.
OPPORTUNITY : A group of entrepreneurs with business ties to major video content owners wants to start up an innovative venture for entertainment distribution independent from cable TV, satellite TV and Internet service providers. However, they don't want to invest in a high-security network infrastructure but still want the assurance of safe content protection and secure authorized distribution and consumption.
Datacasting for Video on Demand
New business ventures are now possible for entrepreneurs wishing to distribute entertainment independent from cable and satellite service providers. Using extra bandwidth from regional digitalTV broadcasters and Digital Rights Management (DRM) solution, the venture can datacast or "push" video content to a subscriber's set-top-box (STB) safely and securely without building a costly network infrastructure.
OPPORTUNITY : A group of entrepreneurs with business ties to major video content owners wants to start up an innovative venture for entertainment distribution independent from cable TV, satellite TV and Internet service providers. However, they don't want to invest in a high-security network infrastructure but still want the assurance of safe content protection and secure authorized distribution and consumption.
Figure 4: Datacasting for VOD DRM Application Scenario
Extending Conditional Access Viewing Models
Cable and satellite operators can now offer their customers a broader spectrum of viewing options. By using Digital Rights Management (DRM) solutions, the service operator can seamlessly integrate flexible video-on-demand viewing models into their existing conditional access system, freeing customers from time-bound viewing restrictions.
OPPORTUNITY : A national service operator wishes to broaden its customer viewing options with more flexible models than those presented by pay-per-view (PPV) and streamed or traditional headend based video-on-demand (VOD), which tends to tie up valuable bandwidth. The company also wants to protect its investment in its existing conditional access (CA) and subscriber management system (SMS).
Extending Conditional Access Viewing Models
Cable and satellite operators can now offer their customers a broader spectrum of viewing options. By using Digital Rights Management (DRM) solutions, the service operator can seamlessly integrate flexible video-on-demand viewing models into their existing conditional access system, freeing customers from time-bound viewing restrictions.
OPPORTUNITY : A national service operator wishes to broaden its customer viewing options with more flexible models than those presented by pay-per-view (PPV) and streamed or traditional headend based video-on-demand (VOD), which tends to tie up valuable bandwidth. The company also wants to protect its investment in its existing conditional access (CA) and subscriber management system (SMS).
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